This is the first release for BlancaWhite, a project that includes vocals by some really great 80s rock and hard rock singers. 'Resurgence of Rock' is a big sounding record and the visuals needed to really give fans something to get behind. We explored several concepts but when we started working with this 'raising the banner' concept it just seemed to fit and feel good. This is one of the more edgy pieces we've done in terms of a rock record and we really enjoyed the challenges and rewards of branding a more epic project.
The 'Resurgence of Rock' webpage gives fans everything they need right there on one page. You can interact with BlancaWhite on all their social media properties, read about the project, watch an EPK on the album, get the latest news and we even added several news feeds from classic hard rock blogs so fans can stay up to date on the scene. We included some Topspin features such as a streaming media player and an 'Email for Media' widget. When the record is released we will be amping up the site a little more to include the ability to buy the record and reward fans even more.
We thought you might enjoy a little look behind the curtain on our creative process....we worked through several concepts before landing on the large resurgence banner. This was one of the earlier concepts that was all illustrated by hand. The idea was to have an 80s rock mummy coming back from the dead and ready to party. We nailed down the 'Resurgence of Rock' and BlancWhite logos earlier on and pretty quickly so it really just came down to finding the right artwork for the project.